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WHO'S THE WHO In an industry where the mother plant is often referred to with reverence, women are taking their place in many different parts of the business as human “Green Goddesses.” There are, by now, many women working in the ranks of the cannabis industry everywhere. In the international space, they come from literally every walk of life and profession before they “graduated” to cannabis – and in some cases are starting their career working in the space. They are also increasingly taking their places as some of the most integral cogs of the wheel – even if they are still in short supply at the top of companies and on boards. Like many of the men who work in this fascinating vertical, these green goddesses are usually adept at hopping countries as well as adapting to the still evolving challenges of the industry and on a global basis.
She loves her work simply because every territory brings a new set of problems she must solve. “Different countries have different challenges,” she said. “Unclear and unharmonised regulation, immature environment and infrastructure are some examples.”
It was at that moment that Joanne conceived of a platform that would, over time, help normalise this often stigmatised industry, offering a retail experience and judgement-free space for the higher-end female cannabis consumer – whether a regular recreational smoker, medical user or even just canna-curious to learn, enjoy and be part of a like-minded community.