What is Legal & Certified

WHAT IS LEGAL & CERTIFIED

It's not every day that a product manages to grasp the attention of a global consumer market within such a short space of time. However, Cannabidiol – or "CBD" as most people call it is one of the few products that has managed to grasp the attention of the global consumer market and has resulted in mass enthusiasm throughout the medical industry.

One of the most commonly discussed cannabinoids, CBD controls a market of its own. Demand for effective CBD marketing is increasing and it’s no surprise.

The cannabis community previously mainly put all their attention into the psychoactive constituent of the plant, THC (tetrahydrocannabinol) however, now thanks to a various range of scientific evidence aiming to the therapeutic and healing properties and potential of cannabis and hemp's non-psychoactive chemical compound CBD, the market is constantly changing and expanding.

CBD is drawing in consumers of all ages — and even pets. If you are considering cashing in on the "Green Rush" and are contemplating as to how to market CBD products effectively and legally, then you will need to use an effective marketing plan. Before you kick-start an online business selling CBD oil and alternative products, understand the rules behind marketing CBD oil so you can align your business with the South African laws.

Though boasting and promoting CBD's healing and medicinal properties to the world through online CBD marketing may be somewhat tempting, the Food and Drug Administration (FDA) won’t have any of it. Avoid the following to sidestep potential legal repercussions.

As per South African laws, relating to CBD law, states that CBD products are to contain no more than 0,001% THC and are to be produced from hemp plants and not that of marijuana plants. If a product contains more than 0,001 per cent THC, avoid it.

Products which are now allowed to be sold and are exempt from the Schedules to the Medicines Act are CBD preparations, these are products which contain less than 20mg per daily dose of CBD.

CBD is not just any old cannabinoid. Its chemical compound that is naturally occurring and unique in its own special way has victoriously leaped over hurdles that sceptics once believed would never come to light. It has charged through barriers and filtered its way into the mainstream market, where branding is crucial for staying afloat.

CBD oil has an abundance of benefits. Say that it cures, ‘treats’ or heals any disease cannot be encouraged. Companies making these claims should make you think twice. Products are to be labelled for General Health Maintenance, Enhancement, or Relief of Minor Symptoms. Pay attention to reputable sources that publish the most recent updates regarding the legality of CBD and obtain advice from an attorney.

Testimonials, marketing, consumer reviews, and claims made on any social media platform where a product can be viewed by the consumer, absolutely everything that can be expressed by the consumer, when trying to encourage buyers with an online CBD marketing campaign must be substantiated by reputable sources and cited where/when necessary.

Claims must always be confirmed, credible and authentic and avoid making disease or health claims.

Anything that cannot be proven simply cannot be used in your marketing strategy or any of your material.

Growing into this consumer market will require you to have a great deal of patience, consistency and diligence.

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