Evolved Magazine
Organic Consciousness Plant Medicine & Lifestyle
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When one gets into the cannabis industry in South Africa in 2018 the first step an individual has to take is to spend some time with the attorneys to get a full understanding of what exactly is allowed and what is not. It became very clear that selling or growing cannabis was rather difficult due to the new legislation so therefore we shifted our focus
to what is known as ‘spades and buckets’.
This refers to the gold rush, during the error of mining gold a huge portion of money was thrown into the equipment and accessories needed to mine the gold. This analogy was the approach we used within the cannabis world and our focus was rather on what we can market such as: rolling papers, filters, grinders, testing devices, e liquids, vaporizers and an entire range of wellness products.
Once the expo had concluded it was very clear a brand-new industry had just begun. This new industry is extremely exciting however challenging.
Once our spades and buckets were in line we started to focus on CBD. CBD had still not been regulated however, in June of 2019 for the first time CBD laws were passed and we then were able to add another extension to our company. We focused on CBD and teaching people all about the endocannabinoid system.
In August of 2019 we then took our next step and decided to open ‘Canna Trade Africa Pty’ new showroom shop. We found a good location in the heart of the leafy hipster suburb of Greenside. We were looking for a good name, and it dawned on us let’s bring the Green side of life into the suburb and like so many brands, ‘The Green Side’ was born from necessity.
We opened the new store in September of 2019. Canna Trade Africa is always about innovating, we now took a play on two words firstly being Farmacy “food as real medicine” and secondly, we coined the term Cannaporium by combining cannabis and emporium. We now had the perfect ‘by line’ to bring 2 sides of the cannabis coin into one store.
your local Farmacy and Cannaporium
Our customers are people from all walks of life, and this allowed us to set the parameters to create our new wellness program.
We opened a new section of the property and turned it into our wellness center called ‘OZZ Your Center of Unlearning’.
If one is to assist people with medical Cannabis, it is vital to begin with unlearning as the scientific community only just acknowledged the endocannabinoid system or (ECS). A system in one’s body that results in an individual reaching a state of homeostasis or equilibrium.
Cannabis as a vital part of a healthy regime has been known by the herbal community for at least 2000 years, hence let’s begin by unlearning.
We now began a free consultancy program where we assisted people to understand how to prompt their ECS into the state of Homeostasis. We then combined this with our natural apothecary and range of herbal remedies to assist our customers on their road to perfect health.
The Green Side has gone from strength to strength. In the early days of 2020 we were hit with the Covid-19 pandemic. For the majority of companies it was a curse however we viewed this as an opportunity. The media silence had begun, and we jumped into the space, creating content: on GAD ‘general anxiety disorder’, sleep hygiene, depression, immune boosting etc.
We then started communicating our content to our audience, this resulted in The Green Side trending at a time where all the news was the Pandemic. In order to trade, we were granted a food permit based on our ‘Fresh & Healthy Certified organic food’ delivery service.
This allowed us to market our produce and wellness items to our immediate contacts of friends and family and then our broader customer base.
We were a light in a very dark time as a friendly CTA team member arrived at your doorstep with: your organic vegetables, CBD and your natural medicine to assist with sleep, anxiety or any other conditions brought upon due to the pandemic.
As lock down progressed from stage 5 to 3 we then observed the new trend for people to enjoy themselves at home while connecting to an event.
We created a series of Sessions that took place at OZZ our Center of Unlearning. Due to Covid protocols we were limited to 50 people on site, while streaming live DJ’s and other interesting content to our target market at home.
It did not take us very long to reach up to 500 people joining these streams resulting in a great online platform for The Green Side.
We are extremely fortunate to have returned to pre covid trading levels. One needs capital to expand so we decided to create a fund called ‘The Green Seed’, you cannot build and sustain a fire without fuel, the fund is a way for us to fuel our fire resulting in us having the ability to launch our new Flagship store that is to be the first Regional store. ‘The Green Side Sandton’ CNR Bowling and South road.
We have just opened the store after 4 months of preparation. We took ‘The Green Side’s’ special look and feel and combined it with a brand new approach of re use and re purpose , very similar to what is happening in Barcelona.
We are happy to say that we are blessed, and our customers have begun to frequent the new store. Canna Trade Africa is all about innovation and in this store, we are super excited to add another two components; our Plant Based ‘Deli’ and ‘Diner’.
That is why we have created The Fresh & Healthy Plant based Deli and Diner to show our customers just how easy it is to eat less animal products. Pop in and enjoy our out of this world vegan burgers, sloppy Joes (made from lentils), plant based toasted Cheese & tomato sandwiches all at very affordable prices.
The ‘Canna Trade Africa’ logo represents a flow of Cannabis products & services into South Africa and then back out into the world.
The global Cannabis movement inspires us, and we are helping South Africa to reach the same economic high and stay on global trend. We believe with the correct legislation and government backing we will be able to assist South Africans to supply products and services back out to the international market.
We have three pillars that make us stand out from the rest.
All items that we back must be the best products at the best prices with the best protocols in place.
This is the story of the rise of Canna Trade Africa. We pride ourselves as being one of the most exciting brands in the cannabis industry and want to be a leader in the Cannabis Wellness sector.
Canna Trade Africa is here to stay, watch the space.
We got you!
Namaste
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The Secret Ingredient
Stanford CBD has been producing CBD products since early 2020. The products were created due to necessity and after much research we decided to produce our own cream for personal use and with some help we produced a cream which really worked and surpassed our wildest expectations.
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The Right Guys for the Job
With rampant crime rates in South Africa, it has become common knowledge to its citizens that crime comes in many forms. With The Cannabis/hemp industry growing fast and becoming an emerging market, the attention drawn towards growers by armed robbery syndicates is inevitable.
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The Cannabis Expo Experienced & Enjoyed
Walking into this year’s Cannabis Expo at the Grand West Casino I felt blown away. It was not due the infamous Cape Town wind but the sheer experience from point of entry being a well thought out tunnel of green leaves and welcoming ushers. On entrance the palette of quilted green sent you straight into the vibe of JuicyFields and the ...
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Phyto-infused Skincare
The Hemp Cream. Your phyto-infused skincare, with visible results. Did you know that the majority of small businesses, are inspired by passion and not motivated by money? According to a Cox Business Survey quoted in The Business News Daily, only 8% of small businesses ...
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Cultivating a Healthy, Homegrown Industry
SilverLeaf Investments brings much needed resources to help cultivate a burgeoning industry that certainly could use a helping hand. The entire cannabis culture has grown around the values of “One Love” or “where we grow One, we grow All”, and so this is our approach to funding the Cannabis Industry.
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Trailblazing Partners - Issue 6
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Foreword - Issue 6
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Issue 6 - Cover
Issue 6 - Cultivation
