RISE!Verb: to get out of bed, 
especially to begin one’s 
day the dictionary says.

But it's more than that isn’t it?
Danny DannhauserFor most of us to rise in the morning almost always includes coffee. Only after the aroma of freshly brewed coffee hangs in the air can the rise be taken outside to see the real event ...

The Sun Rise ...
Here in Africa we get some of the most spectacular sunrises in the world. The warm oranges and reds that paint a blue and purple sky first and last thing in the day is more than just a visual experience.

It also creates a bit of a quiet time, a meditation space if you will, where one can contemplate the day.
Letting go of yesterday and accepting today.
My dad used to say: “There is a sunrise and a sunset every day ... It is your job to get there.”And that is how I rise. Every day, into the challenge that is the Rise of the Cannabis Industry in South Africa.
I have watched the rise of the cannabis industry worldwide with great interest the last few years.

It was quite clear that this industry was growing exponentially, as the plant became more and more accepted all over the world. Laws were changing worldwide as the truth about cannabis was revealed by more and more research. I was especially interested in the rise of the edibles market in particular.

The edibles market in established markets was growing by 25% year on year, and a 54% rise in growth since the Vid started in early 2020. This growth is expected to rise to a 9 Billion USD industry by 2025 according to Businesswire. The market was going to go the same way in South Africa, as the consumer becomes more educated about CBD and its uses. Excitedly, I knew that I wanted to be a part of it.
I decided to combine two passions.
Coffee and Cannabis.
Coffee has been a passion of mine for a long time. I believe that there are few things as rewarding as a good cup of coffee. And I know that there are many, many other people that feel the same way.

I started looking at both coffee and cannabis culture and researched the coffee industry. I even made a few friends along the way, and I learned a lot about coffee in a short amount of time.
In this time I also learned a lot about cannabis and cannabis oils. I learned very quickly that not all cannabis concentrates are created equal. I learned what defines a good oil, and what not. I also learned that laboratory testing was the only way to really know exactly what an oil consisted of.
I met many rising stars in the industry during this time, who shared knowledge and wisdom, that helped me rise to a level where I was comfortable with cannabis oils and the process of infusion. I was ready to start.
The idea of infusing parts of Cannabis into coffee was novel and just about non-existent in the South African market, but the challenge was right up my alley.
To understand the infusion process has been a constant rising path.
There was not a lot of information about the infusion process available and I had to experiment a lot with both coffee and cannabis before I got to a point where I was comfortable that my product was stable. Many hours were spent testing and experimenting until the process was perfected. Laboratory tests showed that the infusion process was effective and our first product went to market.

I have always been very Africa-centric and wanted to do the same with the Oldy’s brand. Africa is where the heart is and all of our products are sourced from Africa.

We constantly strive to lower our carbon footprint and make our packaging as eco-friendly as possible while keeping the product stable. We are continuously working with rising stars in the local packaging industry to revolutionise our packaging. We love coffee and we love cannabis.
Our goal here at Oldy’s is to combine
these into a hand crafted product
 for a niche emerging market,
that can be enjoyed by
coffee drinkers
the world
Coffee that picks
you up and smooths you out

Trailblazing Partners - Issue 6


Foreword - Issue 6


Issue 6 - Cover

Issue 6 - Cultivation