Evolved Magazine
Organic Consciousness Plant Medicine & Lifestyle
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There are healers, dealers and gangsters that govern the dialogue, these include social media platforms that have recently shut down groups vital to educating the consumer (every bit of education is important). One group particularly was shut down with 24000 followers that took particular care in making sure their group was well governed.
This is the fight everyone in the industry faces, one day a group gets shut down and the next day a legal Cannabis Farm gets valued at R15 million and is very good local news for the industry. As a media owner trying to educate an industry and remain in the Cannabis, Wellness and Lifestyle space, it is exceedingly difficult to publish, without the ever looming threat of some legal comeback from a body of law or governance, for no valid reason. None the less like everyone else, Evolved is in the fight and the fight is evolving.
In the centre of the dichotomy lies the very freedom that everyone has become accustomed to operating in, this centre is where the rules are what they are - until the status quo changes, and the next news headline reads: we can open the dialogue a little more. It is in this centre too, that a very large part of the industry does not respect, and plays outside of the legal parameters. It is these stakeholders that I believe give the industry a bad name. There is little room for a bad name in an already stigmatised industry, particularly from entities that care little for the impact they leave on the community and society as a whole.
I want to honour the brands and thought leaders that have come forth and RISEN in a steadfast manner- being ever diligent and steadfast despite the limits placed on them. As Trenton from Cheeba likes to quote “the RISING tide lifts all boats”. It is in this spirit that anybody wanting to free an industry and enjoy the future commerce it promises, should at least have a spirit of ethics that supports that end and is in synch with the rest of the role players.
Enjoy the RISE edition.
Cameron Bramley - Publisher & CEO
June 2021
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Rise Plant Medicine Rise Elixinol
I have been involved with organic medicines and have worked in the holistic healing sphere for about 25 years. When Elixinol, a United States borne plant medicine company, decided to expand internationally 7 years ago, I was recommended to them as a South African affiliate due to ...
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Neked Clarens
Neked is a CBD Dispensary, Cannabis Cafe, Art Gallery and Coffee Shop situated in The Country Hub Centre on the Main Street in a beautiful, small tourist town called Clarens. Clarens is situated in the foothills of the Maluti Mountains in the Free State province of South Africa and nicknamed the “Jewel of the Eastern Free State.
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Biomuti's Rise
Seeing the life-changing benefits of medicinal cannabis in action keeps Tebogo G Tlhopane and his team at Biomuti getting up in the morning. Biomuti is the only 100% black-owned CBD businesses in the country and is growing and evolving to meet the changing appetite and opportunities around CBD in South Africa.
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Altered State or Consciousness
The green industry is now as busy as a one legged man in a butt kicking competition. And about time too, because for a long time, that “shoe” was literally on the other foot. What has attributed to this growth path? Was it an awakening or consciousness?
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Blazing SA's Hemp Trail SInce '96
Back to our roots. A customer enters a store and notices the familiar leaf design featured on many of the products. They look around, and after seeing the name of the brand, ask the staff member on duty “So ... hemp hey? Does that mean I can smoke the socks?”
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Trailblazing Partners - Issue 6
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Foreword - Issue 6
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Issue 6 - Cover
Issue 6 - Cultivation
