Evolved Magazine
Organic Consciousness Plant Medicine & Lifestyle
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Fast forward half a decade, being able to work with high end already extracted CBD has had a profound impact on my life as a naturally creative person. This being said, my long-term love and interest in food and wine has had a huge influence in my various creations so far.
I have been inspired to make new delicious and decadent delivery systems wrapped in branding that matched the feeling of that moment when the idea sparked, beamed down from the cosmos I like to think.
However, to make this cosmic seed blossom you need to take a few things into consideration.
Firstly, I ask myself is this brand Natural and organic, is it sustainable? Is the packaging bio-degradable or recyclable? For me those are non-negotiable principles that I base all my brands on.
I have been fortunate to have worked with the same Designer Gary Nilson for a number of years on the last three projects, he knows how I think, does not get irritated with my late-night ranting or inspired crazy calls, he also amazingly calms me down when needed. His vast experience and flexible attitude is irreplaceable in my brand developmental process.
The creamery I decided to work with was a natural decision based on their very strong principles trust and consistency. I had known them for close on 10 years and have been a devout gobbler of their DIVINE Ice cream and Sorbet.
When you know you’re onto a winner, trademark it as soon as possible and form a company that holds that trademark. You never know when a coworker or their boyfriend go sour on you. Make sure you own all the creative IP.
When it comes to choosing who will blend my products, I make sure I know the quality will be consistent and my relationship with the person involved is fully transparent, as they have to get ratios right as well as stabilise the product to avoid losses.
The best thing about brand creation is seeing a thought become a tangible edible or drinkable product that you can hold in your hand, and know you created it and were involved in every part of the process.
A mind-blowing feeling and that’s what keeps me going.
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Cultivating An Industry
My mornings are a ritual – yoga, then a strong cup of coffee and quiet time in the garden pondering the mysteries of life. This morning I was pondering specifically the mystery of what I can call my religion – Coffee and Cannabis.
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Wining and Dining
With so much focus in the Cannabis and Hemp industry on cultivation, and now various extraction processes, one has to marvel at the Vast array of avenues being formed with regards to creativity and revenue streams derived from what once termed a weed.
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Eat Drink and Be Merry
2021 has been particularly baked, thankfully less so than that of 2020. Instagram feeds with overwhelming amounts of photos of breads, cookies, pies and other comfort foods in our attempts to manage Covid-related stress and remain occupied while trying out a new recipe.
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In Appreciation of Coffee
Go on then… Make yourself a cup of coffee before you read this. What a wonderful time to be alive. It is the time of the year that brings hope and life. The Largest Man-Made forest in the world is green again. With flowers everywhere, it does make the experience that is life a little better, don’t you think?
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Rocking It The Conscious Way
I have always felt a passion for consciousness. Sharing it, expressing it, expanding it, and creating it. We all know that we are here to do something more than just live, especially the medicine people, which is us. We are here to create and to renew.
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Trailblazing Partners - Issue 6
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Foreword - Issue 6
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Issue 6 - Cover
Issue 6 - Cultivation
